Scentimental Journey Blog

Exciting News: Thriving Candle Business is now Scent In The Ayers.

I have some big news to share with all of you – Thriving Candle Business has officially rebranded and is now Scent In The Ayers.

This change is more than just a new name; it represents a renewed focus and energy in my “scentimental journey”, one that reflects my passion, and my vision for the future. I’m pretty darn excited to introduce you to my refreshed Scentsy identity and what it means for you, my loyal community, and the bright future of my brand.

Why the Change?

When I first started with Scentsy in 2006, Thriving Candle Business was all about sharing resources, insights, and guidance to help others turn their scent passions into successful businesses. Over time, my focus has expanded beyond just business advice. I wanted a name that better captures the essence of me — to share the fabulous fragrance products available in my webstore, as well as to talk more about the sense of smell and the scentimental journey of scent, memory, brain.

Scent In The Ayers represents that very essence. The name comes from a fusion of what scents do best—fill your world with delightful aromas—and the idea of “layers” of scents, and of course me, Laurie Ayers. Also, now you know my last name is pronounced airz, not eyers. It’s a fresh, vibrant name that brings a sense of warmth, creativity, and connection, just like the scents we love so much.

A Fresh Look: My website has a new design that’s more modern, user-friendly, and visually aligned with my new identity. It’s easier than ever to explore our scent collections, read my latest blog posts, and shop for your favorite scents.

Scent Brain Connection: I’m expanding beyond just highlighting fragrance products to also include brain, emotion, memory connection content to inspire your own scentimental journey with scents.

New Products: Scentsy frequently offers new scents and products to scent your space; we’re not just wickless candles anymore. I will be introducing new collections with unique scents and designs. Expect a mix of limited editions, seasonal scents, and some exciting surprises I can’t wait to reveal soon.

What Stays the Same?

While I’ve changed my name, I’m still the Scentsy international sales director, with the same passion for all things scented, the same commitment to helping you discover the best scented products for you, and the same love for creating beautiful, aromatic experiences. You can still expect the same high-quality products, expert advice, and dedication to building a community of scent lovers and side hustlers.

What’s Next?

I’m just getting started. I have big plans ahead for Scent In The Ayers; more blog content, and even better ways to connect with all of you—whether you’re here for scentimental journey content or simply to find your next favorite scent.

No matter if you’re a hobbyist or a fragrance enthusiast, I hope you’ll continue to follow along with me as I embark on this exciting renewed journey under my new name.

Thank you for being part of my fragrance community for the last thirty years. I couldn’t have enjoyed this scent life without your support. Stay tuned for more exciting updates, and as always, let’s keep filling the world with incredible scents.

Welcome to Scent In The Ayers.

Love, LA