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Scent In The Ayers

Fill Your Life With Fragrance

LA

Why Scents Trigger Memories

14 May 2025 By LA Leave a Comment

Non-Sciencey Explanation Why Scents Trigger Memories

Certain scents trigger memories because your nose is like a VIP with a backstage pass to your brain. When you sniff something, the smell hits your olfactory bulb, okay wait, that’s a little sciencey. The olfactory bulb is just the part of your brain involved in smelling scents.

Anyhoo, this part is super tight with the amygdala and hippocampus, the brain’s emotion and memory squad. Unlike stuff you see or hear, scents don’t get stuck in traffic; they zoom straight to these areas, making strong connections.

It’s called the Proust effect, okay wait, technically that’s more academic-y, and not sciencey, so we’re still on target. It’s more of a phenomenon, and it’s legit because our brains evolved to tie smells to survival, like remembering what’s safe or dangerous. Like, ooh, that smells like natural gas, and I should not fire up this incense cone right now or, y’know, kaboom. Or maybe you smell the kind of gas from someone’s dupa and definitely do want to light a candle.

Why scents trigger memories

This is why the smell of your babcia’s cookies or some old cologne can hit you like a time machine, pulling up vivid feels and moments. My mom died almost a half century ago, and yet anytime I smell Estee Lauder perfume, I instantly think of her, like she’s standing right next to me. I bet some of you think of pimpley face, awkward junior high days if you smell Love’s Baby Soft body spray? Or Musk oil, same same.

Nifty, huh?

Filed Under: Fill Your Life With Fragrance Tagged With: memories

Father’s Day Candle Scents

14 May 2025 By LA Leave a Comment

Scentsy recently launched the 2025 limited time Father’s Day candle scents. This year they are available in complete bundles. You get one each of the three candle scents, and an electric candle warmer to go with – either the Mod Black, or Mod Taupe.

My dad and me in 1983
Enjoy this pic of me (LA) and my dad in 1983.

The 2025 limited time Father’s Day candle scents are:

  • Vanilla Bourbon Scentsy Bar – Warm vanilla and a smooth sip of bourbon mingle under a hint of nutmeg.
  • Vanilla Oak Scentsy Bar – Simple and classic blend of smooth French vanilla and woody oak.
  • Vanilla Oud Scentsy Bar – Sweet vanilla grounded by leather and earthy oud wood.

What if you just want the limited time Father’s Day candle scents without the warmer bundle?

If you want to order more of these fabulous vanilla based scents, or only want all three without the warmer, or only want one or two, you can still do that through our Scentsy Club.

Scentsy Club is our subscription offering. You can choose to get auto shipments monthly or quarterly, or even skip a shipment. Or you can even start a Club order in order to get these limited time Father’s Day candle scents, and then cancel your subscription.

More Good News About Your Favorite Candle Scents

One of the many features of Scentsy Club is Always Get My Bar. This is one of our most popular perks, exclusive to Scentsy Club subscribers. Throughout the year, Scentsy Bars are discontinued to make room for new ones. With Always Get My Bar, there’s no need to worry about losing a favorite fragrance for good. If we discontinue a bar that’s in your subscription, we’ll keep making it for you (as long as you keep it in your subscription)! This even applies to Scent of the Month Scentsy Bars, Wax Collections (like Father’s Day) and Bring Back My Bar fragrances.

Might Be Interested in Scentsy Club? Learn more here.  

You can still get Dad a tie, or golf balls, or BBQ tools if you want for his Day on June 15, 2025. Then get these limited time Father’s Day candle scents for yourself.

Filed Under: Warmers & Wickless Wax Tagged With: Father's Day, Scentsy club

May is Military Appreciation Month

3 May 2025 By LA Leave a Comment

May is Military Appreciation Month — a time to honor the heroic men and women who wear the uniform and defend our freedom. To all who serve or served: thank you.

Do you know someone who is in, has been in, or supports someone in the U.S. Army, Special Forces, Rangers, Air Force, Navy, Seals, Marines, Coast Guard, or National Guard? 

This Service and Sacrifice candle warmer (or nightlight without scented wax) is the perfect gift for veterans, active duty, military and Gold Star families, for military appreciation month, and every other month of the year: 

Honor veterans, gold star families, active duty

Scented candle wax available here; and colored 25 watt light bulbs available here. 

Heroes don’t wear capes – they wear dog tags.

Filed Under: Warmers & Wickless Wax Tagged With: military

Scentsy Star Wars Collection Is Back

1 May 2025 By LA Leave a Comment

The Scentsy Star Wars Collection is back with new candle warmers inspired by a beloved droid duo and an adorable new Buddy Clip! We’re also bringing back the Outer Rim Wax Collection and four collectible labels for our Star Wars™: Light Side of the Force – Scentsy Bars — perfect for fans looking to complete their collection!

Star wars and Mandalorian Scentsy

Here’s what’s available now, on a limited time basis only:

C-3PO™ – Scentsy Warmer, $65
Ewok™ – Scentsy Buddy Clip + Star Wars™: Light Side of the Force fragrance, $20
Outer Rim – Scentsy Wax Collection*, $21 Three Scentsy Bars and a decorative box inspired by Star Wars planets! Includes:
Endor™: Forest – Scentsy Bar: Cedarwood, fir balsam needles, eucalyptus leaves.
Tatooine™: Sunsets – Scentsy Bar: Cardamom pods, pink pepper, vetiver.
Hoth™: Winter – Scentsy Bar: Cool winter air, midnight woods, warm amber.
R2D2™ – Scentsy Mini Warmer, $30
Star Wars™: Light Side of the Force – Scentsy Bar, $7

Available in four collectable Bar labels, while supplies last.

*Not available for individual purchase. Individual Scentsy Bars can be added to Scentsy Club subscriptions

Order here to get your Scentsy Star Wars Collection while supplies last.

Filed Under: Warmers & Wickless Wax Tagged With: Star Wars

Exciting News: Thriving Candle Business is now Scent In The Ayers

26 April 2025 By LA Leave a Comment

Exciting News: Thriving Candle Business is now Scent In The Ayers.

I have some big news to share with all of you – Thriving Candle Business has officially rebranded and is now Scent In The Ayers.

This change is more than just a new name; it represents a renewed focus and energy in my “scentimental journey”, one that reflects my passion, and my vision for the future. I’m pretty darn excited to introduce you to my refreshed Scentsy identity and what it means for you, my loyal community, and the bright future of my brand.

Why the Change?

When I first started with Scentsy in 2006, Thriving Candle Business was all about sharing resources, insights, and guidance to help others turn their scent passions into successful businesses. Over time, my focus has expanded beyond just business advice. I wanted a name that better captures the essence of me — to share the fabulous fragrance products available in my webstore, as well as to talk more about the sense of smell and the scentimental journey of scent, memory, brain.

Scent In The Ayers represents that very essence. The name comes from a fusion of what scents do best—fill your world with delightful aromas—and the idea of “layers” of scents, and of course me, Laurie Ayers. Also, now you know my last name is pronounced airz, not eyers. It’s a fresh, vibrant name that brings a sense of warmth, creativity, and connection, just like the scents we love so much.

A Fresh Look: My website has a new design that’s more modern, user-friendly, and visually aligned with my new identity. It’s easier than ever to explore our scent collections, read my latest blog posts, and shop for your favorite scents.

Scent Brain Connection: I’m expanding beyond just highlighting fragrance products to also include brain, emotion, memory connection content to inspire your own scentimental journey with scents.

New Products: Scentsy frequently offers new scents and products to scent your space; we’re not just wickless candles anymore. I will be introducing new collections with unique scents and designs. Expect a mix of limited editions, seasonal scents, and some exciting surprises I can’t wait to reveal soon.

What Stays the Same?

While I’ve changed my name, I’m still the Scentsy international sales director, with the same passion for all things scented, the same commitment to helping you discover the best scented products for you, and the same love for creating beautiful, aromatic experiences. You can still expect the same high-quality products, expert advice, and dedication to building a community of scent lovers and side hustlers.

What’s Next?

I’m just getting started. I have big plans ahead for Scent In The Ayers; more blog content, and even better ways to connect with all of you—whether you’re here for scentimental journey content or simply to find your next favorite scent.

No matter if you’re a hobbyist or a fragrance enthusiast, I hope you’ll continue to follow along with me as I embark on this exciting renewed journey under my new name.

Thank you for being part of my fragrance community for the last thirty years. I couldn’t have enjoyed this scent life without your support. Stay tuned for more exciting updates, and as always, let’s keep filling the world with incredible scents.

Welcome to Scent In The Ayers.

Love, LA

Filed Under: Fill Your Life With Fragrance Tagged With: Laurie Ayers

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Laurie Ayers

Laurie Ayers Scentsy Michigan


I'm Laurie Ayers, known as LA by many, an international sales director who has been in the fragrance business since 1995. Read my Scents story HERE.
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